Privacy Policy

Last updated: November 2024

Welcome to Bliss! We value your privacy and strive to be transparent about how we collect and use your information.

Data Collection & Usage

We collect and process the following types of data: Account & Profile Data: • Basic info: Email, phone, date of birth • Profile details: Photos, gender, interests, preferences • Location data (with permission) • Verification data: Face geometry data (with consent) • Device information & technical data • Usage patterns and interactions • Payment information for premium features Special Categories of Data: • Sexual orientation and preferences • Religious or philosophical beliefs (optional) • Racial or ethnic origin (optional) • Health information (optional) All sensitive data is collected with explicit consent and protected with enhanced security measures.

Data Retention & Deletion

We retain your data according to these timeframes: • Active accounts: As long as active plus 3 months • Banned accounts: 1 year for safety • Deleted accounts: 3-month safety retention • Payment data: 10 years (legal requirement) • Support interactions: 6 years • Messages: Until account deletion • Verification data: Duration of account Account Deletion: • You can delete your account at any time • Some data may be retained for legal/safety purposes • Matching history retained for safety screening

International Data Transfers

As a global service, your data may be transferred to: • Other Match Group companies • Service providers worldwide • Data centers in multiple countries We ensure adequate protection through: • Standard contractual clauses • Privacy Shield compliance • Data processing agreements • Regional data storage where required You consent to these transfers by using our service.

Safety & Security Measures

We protect your data and safety through: • Encryption of sensitive data • Regular security assessments • Fraud detection systems • Background checks (where legal) • Member verification systems • Automated and manual content monitoring • Information sharing with law enforcement • Cross-platform safety checks with Match Group We may share data with other Match Group platforms to prevent abuse.

Your Privacy Rights

You have the right to: • Access your personal data • Request data correction • Delete your account • Object to processing • Data portability • Withdraw consent • Lodge complaints with authorities Special Rights by Region: • California (CCPA) • Europe (GDPR) • Canada (PIPEDA) • Australia (Privacy Act) Contact contact@bliss.eayaya.com to exercise these rights.

Age Verification & Restrictions

Our service is strictly for users 18+: • Age verification required • Multiple verification methods used • Regular age checks performed • Immediate ban for underage users • Report suspected underage users We cooperate with law enforcement regarding: • Age verification violations • Suspected illegal activities • Safety concerns • Court orders and subpoenas

Verification & Identity

Our verification processes include: Photo Verification: • Selfie verification required • AI-powered face matching • Manual review process • Periodic re-verification Identity Verification: • Phone number verification • Email verification • Optional ID verification • Social media verification Background Screening: • Criminal record checks where legal • Sex offender registry checks • Global watchlist screening • Fraud detection systems

Third-Party Data Sharing

We share data with these categories of partners: Safety & Security: • Identity verification providers • Background check services • Fraud prevention partners • Law enforcement when required Service Providers: • Cloud storage providers • Payment processors • Analytics services • Customer support tools Marketing Partners: • Only with explicit consent • Aggregated, non-personal data • Opt-out available anytime

Premium Features Data

For premium services, we process: Payment Information: • Credit card data (tokenized) • Subscription details • Purchase history • Billing addresses Enhanced Features Data: • Viewing history • Like history • Match preferences • Profile visibility settings Premium Data Retention: • Payment data: 10 years • Feature usage: 2 years • Subscription history: 5 years

Content Moderation

We moderate content through: Automated Systems: • AI image scanning • Text content analysis • Behavior pattern detection • Automated flagging Manual Review: • Human moderator review • Report investigation • Appeal processing • Content removal decisions Prohibited Content: • Explicit material • Harassment/Hate speech • Commercial content • False information

Usage Analytics

We collect analytics data for: Service Improvement: • Feature usage patterns • Performance metrics • Error tracking • User journey analysis Safety Monitoring: • Behavior patterns • Risk assessment • Fraud detection • Safety metrics All analytics data is: • Pseudonymized • Aggregated where possible • Protected by strict access controls • Regularly reviewed and cleaned

Location Data Handling

How we handle your location data: Collection Methods: • GPS (with permission) • IP-based location • Wifi access points • Cell tower triangulation Usage Purposes: • Match recommendations • Distance calculations • Safety features • Fraud prevention Location Privacy: • Precise location optional • Distance shown in ranges • Location masking available • Regular location purging Safety Features: • Location sharing controls • Travel mode • Location history deletion • Geofencing alerts

Advertising & Marketing

Our advertising practices: Personalized Ads: • Interest-based targeting • Demographics usage • Location-based ads • Behavioral advertising Your Controls: • Ad preferences settings • Opt-out options • Data sharing controls • Marketing preferences Third-Party Advertising: • Partner requirements • Data minimization • Consent management • Tracking limitations

Cookies & Tracking

Our cookie and tracking policies: Essential Cookies: • Authentication • Security features • User preferences • Session management Analytics Cookies: • Usage statistics • Performance monitoring • Error tracking • Feature optimization Third-Party Cookies: • Social media integration • Advertisement tracking • External services • Partner functionality Your Controls: • Cookie preferences • Do Not Track support • Tracking opt-out • Cookie deletion

Data Export & Portability

Your data export rights: Available Data: • Profile information • Message history • Match history • Account settings • Usage history Export Formats: • Machine-readable format • Human-readable format • Common file types • Structured data Export Process: • Request verification • Data compilation • Secure delivery • Download expiration Timeframes: • Standard: 30 days • Complex: 60 days • Large data: 90 days

Data Processing & Storage

How we process and store your data: Storage Locations: • Primary data centers • Backup facilities • CDN distribution • Regional compliance Processing Security: • Encryption in transit • Encryption at rest • Access logging • Audit trails Data Segregation: • User data isolation • Environment separation • Access controls • Data classification Backup Procedures: • Regular backups • Encrypted storage • Retention periods • Recovery testing

AI & Machine Learning

How we use AI and ML with your data: Matching Algorithm: • Preference analysis • Behavioral patterns • Compatibility scoring • Interest matching Safety & Security: • Fraud detection • Risk assessment • Content moderation • Behavior analysis Data Usage: • Training data anonymization • Model improvements • Feature optimization • Performance analysis Your Controls: • Algorithm preferences • Match suggestions • AI feature opt-outs • Data usage choices

Biometric Data Handling

How we handle biometric data: Face Recognition: • Verification purposes only • Temporary processing • Immediate deletion • Consent required Security Measures: • Encrypted storage • Limited access

For questions about our Privacy Policy, please contact us at contact@bliss.eayaya.com

Bliss is operated by Eayaya Technology Corp.